Image Credit: Orion Pictures

Almost two years ago, on the 31st of July, 2019, I subscribed to the NBA Top Shot newsletter.

Before you conclude that I made a million dollars on buying random basketball clips, the answer is “No.”

In fact, I’ve never bought any NBA moment.

But it’s been wild to see the early adoption crowd grow to a public frenzy.

Out of all domestic leagues in the United States, the National Basketball Association has been the savviest of connecting with each new generation and exploring every digital medium to reap community engagement.

As with everything I know, I’ve learned from people…

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