Viewer Discretion

John Bonini
2 min readMar 5, 2019

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Image Credit: Metro-Goldwyn-Mayer

The two-part documentary Leaving Neverland on HBO was not easy to watch.

But the film’s plot put a serious post-mortem spotlight on Michael Jackson’s inappropriate history with children.

Coincidentally, the latest strike against YouTube ($GOOGL) this quarter was its platform’s meeting ground for pedophiles lurking on the comment section of popular kid channels:

The Google-owned video giant lost advertisers this month over revelations that pedophiles used the site to upload non-explicit clips of minors, which could nonetheless interest predators. In the comments of videos on young girls in bathing suits or doing gymnastics, users would share links to timestamps of potentially suggestive moments in the clip or sharing links to outright child pornography. YouTube’s recommendation algorithm automatically linked viewers to more videos in the same genre.

The scandal posed a problem for YouTube since neither the videos nor most of the comments broke rules against explicit content. Now YouTube says it’s banning comments on all videos of children, except on certain channels that can moderate their comment sections.

Screen devices are now acceptable, if not at least cheaper, nannies for parents.

As a child, my favorite Summer destination was Disney World ($DIS) because the theme park knew how to advertise to me.

This generation’s youth will be courted by programming from Netflix ($NFLX) and the soon-to-be-released all-inclusive Disney+ app:

Yet, while most of us use Netflix daily to veg out (or ‘chill’), parents depend on Netflix for a very different application: Keeping the kids occupied. More than just a portal to an infinite well of TV shows and films, Netflix is also America’s most prominent babysitter. No need to worry about your kid seeing the sugar cereal ad, or the latest mecha-robot doll; just hours and hours of commercial-free entertainment stretching to oblivion.

As streaming services continue to expand, and rivals fight it out, the most prized eyeballs of all will be those of the billions of children out there. And while Netflix is well positioned for the war to come, big red and its rivals will soon have another player to contend with, straight from the House of Mouse itself. Disney is tossing its mouse ears into the ring, bringing its unique reach into the hearts of young viewers (and the young at heart) that could make it a new contender for the throne.

And neither platform will host criminal comments.

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